The goal was to bring a clean and modern look to the company and my only instructions were to use navy blue and to keep it from looking too cartoony and cheesy. I came up with a more sophisticated blue than what was previously used and kept the light gray as an accent. The challenge was what imagery to use considering the company sells more than containers. After several design submissions Whitney at GC+SC settled on s design that utilized the tops of metal drums. For an alternate design to use in other applications like t-shirts and on the side of their delivery trucks she chose a version that had stacked drums.
When it came time to apply the logo to their existing website, we both felt that the red needed to be changed. This acid green that I used as the web accent was inspired by toxic spills and clean-ups and gives the site just the punch it needed without being too much. I really love the crisp, clean and modern feel of the site now. Sometimes it's as simple as just giving your site a face lift with a new logo or color scheme rather than redesigning the entire thing... especially if the site works well and does not need to be rebuilt. Think of it as a haircut that you get or a new shirt. It makes you feel brand new with just a little change.
The new master logo.
An alternate version for use in other applications.
The new logo applied to the existing site.
The original look and feel of the site with original logo.